Cookie Notice

A cookie is a small text file that is downloaded to your device when you visit the STV News website. It is stored on your computer, tablet or mobile phone and allows us to recognise your device and store limited information about user preferences and past activity.

Local storage on your iOS or Android device can perform very similar functions to cookies. When we talk about “cookies” in this notice, we mean cookies or similar technologies such as local storage.

How this site uses cookies

Cookies are used for a number of reasons on the STV News site:

  • To ensure our website works as expected – some standard operations can rely on cookies to work
  • To remember your settings – some features on our website can be personalised to deliver you tailored information. For example, we will remember if you have set a location for weather forecasts so that you don’t have to do this each time
  • To understand how the site is being used – for example, we measure how many times an article has been read and what sections of the site are most visited. This allows us to make improvements and deliver better content
  • To serve relevant advertising – we carry advertising on this site to help fund our journalism. We use some basic information to help ensure the adverts you see are better suited to your interests

The different types of cookies we use

In order to ensure you have a clear understanding of what cookies are being used for on the STV News site, we have listed their uses below. These can be individually rejected or you can simply reject them by clicking the Reject All option in your .

Note: the site will still set a small number of essential cookies, for example, a cookie will be set to record that you have rejected other cookies.

It should also be noted that some of these uses will require an additional express opt-in before being used by the STV News site. For example, use of precise geolocation data would require your express consent on both our website and our apps.


  1. Store and/or access information on a device: cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.
  2. Select basic ads: ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.
  3. Create a personalised ads profile: a profile can be built about you and your interests to show you personalised ads that are relevant to you.
  4. Select personalised ads: personalised ads can be shown to you based on a profile about you.
  5. Create a personalised content profile: a profile can be built about you and your interests to show you personalised content that is relevant to you.
  6. Select personalised content: personalised content can be shown to you based on a profile about you.
  7. Measure ad performance: the performance and effectiveness of ads that you see or interact with can be measured.
  8. Measure content performance: the performance and effectiveness of content that you see or interact with can be measured.
  9. Apply market research to generate audience insights: market research can be used to learn more about the audiences who visit sites/apps and view ads.
  10. Develop and improve products: your data can be used to improve existing systems and software, and to develop new products

Special Purposes

  • Ensure security, prevent fraud, and debug: your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.
  • Technically deliver ads or content: your device can receive and send information that allows you to see and interact with ads and content.


  • Match and combine offline data sources: data from offline data sources can be combined with your online activity in support of one or more purposes.
  • Link different devices: different devices can be determined as belonging to you or your household in support of one or more of purposes.
  • Receive and use automatically sent device characteristics for identification: your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.

Special Features

  • Use precise geolocation data: your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several metres.
  • Actively scan device characteristics for identification: your device can be identified based on a scan of your device’s unique combination of characteristics.

How we use cookies for advertising

Some of the cookies – and similar technologies – we use are designed to gather limited information for the purpose of making the adverts you see more relevant to your interests.

This works by understanding your interests based on your online activity and showing you advertising that is associated with your activity. For example, if you view travel content online, you will likely see travel-related advertising.

We do not collect or store any information such as your name, email address, telephone number or postal address.

STV News works with the IAB Europe Transparency and Consent Framework (TCF) – the industry standard for online advertising based on user consent.

The purpose of the TCF is to ensure that all parties involved in delivering digital advertising comply with the laws that are designed to protect your rights, namely the EU’s GDPR and ePrivacy Directive.

The TCF specifically relates to the processing of personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.

We work with this framework so there is a common understanding of what data is being collected and how we and our partners use it.

It is also part of our commitment to ensuring that you have full-control over the cookies that are set on your devices and that you can easily and simply exercise this control, as detailed in the following section.

How you can manage cookies

You are free to reject all but essential cookies set on the STV News website and we offer simple and effective methods to do so. When you first visit our site, you are presented with a clear choice to either Accept or Reject all cookies. You can change your choice easily at any time in your . There is also a prominent link to these settings in the footer section of the STV News website.

You should be aware that rejecting cookies will have the following effects:

  • The website will not remember anything in relation to how you use it. This may make it more difficult to navigate and use.
  • We will not be able to measure what stories you are reading or how you are navigating the STV News site. This will hamper our ability to make improvements and give you more of the content that you enjoy.
  • You will still see advertising on the STV News website but this will not be based on your interests and will be less relevant to you.

Other options to control cookies on the STV News website

You can switch off some cookies on an individual basis. For most users, it is easier to use the to manage cookies. However, if you only wish to reject cookies from some of our primary partners, you can do so from this list:

Google Analytics
Analytics cookie | Opt out | Privacy policy

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Google Authorised Buyers
Advertising cookie | Opt out | Privacy policy

Amazon A9
Advertising cookie | Opt out | Privacy policy

Index Exchange
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Group M
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Rubicon Project
Advertising cookie | Opt out | Privacy policy

Advertising cookie | Opt out | Privacy policy

You can set your browser to reject cookies from all websites or from sites that you choose individually. The settings differ from browser to browser but information about how to change cookie settings for the most popular browsers can be found here:

You can make use of third-party services to manage your cookies but you should be aware that there are limitations to this method that the STV News website cannot control

Your Online Choices site

More information about cookies

If you would like more information about cookies, you can visit the website of the Information Commissioners Office (ICO) here

If you would like to discuss the STV News website cookie policy or seek any additional information, you can contact us here: