New name for Hampden: SFA announces first naming partner for national stadium

Scotland’s national football stadium has been renamed Barclays Hampden.

The SFA announced the move on Monday, which is part of a long-term partnership with the bank.

It is the first-ever naming partner for the historic stadium on Glasgow’s Southside, which hosts international games and cup finals.

STV News understands the deal to be worth in excess of £10m.

The partnership will also see Barclays become title partner of the Barclays Next Gen Girls’ Performance Programme and official partner of both the men’s and women’s Scottish Gas Scottish Cup competitions.

Barclays has already awarded more than 300 grants to Scottish grassroots football clubs through its Community Sport Fund over the last four years.

Barclays Hampden will now play a pivotal role in supporting the next generation of Scottish talent and the Scottish FA’s list of programmes that bid to make an everyday impact in communities across the country.

Ian Maxwell, Scottish FA chief executive, said: “We’re excited to have Barclays on board as naming partner of Barclays Hampden

“In the course of the conversations we’ve had over the past few months, to get to this point, their desire to support Scottish football – across the levels – has been clear.

“It’s a commitment that will continue with Barclays Next Gen, the girls’ performance programme, and both the Men’s and Women’s Scottish Gas Scottish Cup competitions.

“The impact of their investment will be felt within the walls of Barclays Hampden and far beyond – not least helping fuel the kind of programmes we run that harness the Power of Football and make an everyday impact in Scottish society.

“We’re looking forward to developing the partnership in the weeks, months and years to come.”

Tom Corbett, managing director of sponsorship and client experience at Barclays, said: “We are thrilled to be ending the year with the addition of the Scottish home of football to our partnership portfolio.

“Hampden is a fantastic venue in a fantastic city, and this new partnership will enable us to further support the next generation of football fans and players.”