New partnership to bring Premier Sports channels to STV Player

A new partnership between sports provider Premier Sports and streaming service STV Player will bring together live sports and TV drama on the streaming service.

For the price of a standalone Premier Sports package, viewers who sign up via STV Player will also become STV Player+ subscribers.

This will give access to three 24/7 live Premier Sports channels (Premier Sports 1, Premier Sports 2 and LALIGATV), plus thousands of hours of UK and international TV shows.

Premier Sports holds rights to Scottish Premiership matches, the Scottish Cup and Premier Sports Cup, as well as the Investec Champions Cup, EPCR Challenge Cup, United Rugby Championship and TOP14.

They also have a growing number of sports across the UK and internationally, such as LALIGA, Coppa Italia, German Cup, NHL (National Hockey League), SHL (Swedish Hockey League) and NASCAR.

All of this will be available to subscribers via STV Player, including Scottish Premiership, Scottish Cup and United Rugby Championship games on air this February and March.

Viewers can sign up for the combined service from February 5 via STV Player.

Richard Williams, managing director of STV Digital, said: “We’re thrilled to be partnering with Premier Sports to offer viewers the perfect mix of ad-free TV shows and thrilling live sport all in the one place.

“STV Player is no stranger to major sports tournaments, with the likes of the UEFA Euros, FIFA World Cup and Rugby World Cup all delivering record-breaking audiences for our streamer.

“This partnership with Premier Sports significantly elevates the sports offering via our platform whilst, at the same time, bringing our vast range of high-quality content to a raft of new viewers.”

Richard Sweeney, CEO of Premier Sports, added: “We’re delighted to partner with STV Player increasing the availability of our Premier Sports channels and offering fans an unrivalled mix of live sport and top-quality entertainment.

“With a strong lineup of Scottish sport including the three main Scottish football competitions plus broadcasting Glasgow Warriors and Edinburgh in Europe and the URC, it’s the perfect fit for STV’s audience, making premium content more accessible than ever.”