Olympic champion Eve Muirhead officially launches new curling academy

Olympic champion Eve Muirhead has officially launched her new curling academy.

The venture aims to inspire and nurture the next generation of curlers, providing coaching and expertise to players across the UK and beyond.

Muirhead is one of Scotland’s most-decorated athletes of all time and has won every major honour in the sport, as well as being awarded the MBE and OBE and voted third in the 2022 BBC Sports Personality of the Year awards.

Having retired at the top with an Olympic gold at the Beijing Winter Olympics, Muirhead stayed involved with the sport as coach and mentor to top Scottish and European men’s and women’s teams. Her passion for curling has also been seen in her fight to save her home ice rink – the Dewar’s centre in Perth.

“Curling has always been my passion,” said Eve. “Growing up, I followed in my family’s footsteps, and I’ve been incredibly fortunate to achieve success on the European, World, and Olympic stages. Now, with Muirhead Curling, I’m excited to give back to this sport that has given me so much.

“Our mission is to pass down my knowledge, preserve the rich traditions of curling, and help players unlock their full potential – whether they’re just starting out or looking to elevate their game.

“Curling is such a wonderful, inclusive sport that enriches lives and communities and helps a healthy lifestyle. I want to do my bit to make sure it grows and thrives for future generations of players.”

Muirhead Curling will offer structured coaching, educational programmes, and safe resources both on and off the ice.

The academy is for players of all ages and experience levels, aiming to create a welcoming and supportive environment that encourages learning, development and passion for the sport.

Scottish Curling CEO Vincent Bryson praised Muirhead’s new venture, highlighting the impact she has had on the sport.

He said: “Scottish Curling has witnessed first-hand the incredible influence athletes like Eve Muirhead have on curling, one of our national sports.

“Eve has represented Scotland and Great Britain with grace, determination, and unmatched skill, inspiring a new generation to pursue excellence in the sport she loves. Her decision to launch Muirhead Curling is an exciting one for the future of curling in this country.

“Eve’s unparalleled experience – marked by her Olympic, World, and European medals – is complemented by her deep passion for nurturing talent and her commitment to helping others reach their full potential.

“Through Muirhead Curling, aspiring curlers will have access to top-tier coaching, mentorship, and unique insights only someone of Eve’s calibre can offer.

“We are incredibly proud to support her in this venture, and we believe Muirhead Curling will become a cornerstone of curling development, both in Scotland and worldwide.”