Premier Sports seal deal to extend League Cup sponsorship until 2031

The SPFL has announced that Premier Sports will continue as League Cup sponsors and broadcasters until 2031 after signing an extension to their current deal.

The four-year extension is part of a new agreement that will see Premier Sports show KDM Evolution Trophy matches for the first time, with a minimum of four games from the lower league cup competition being broadcast from this season.

The new deal comes just weeks after it was announced the SPFL has also agreed changes to its long-term broadcast deals with Premier Sports and Sky Sports to allow two post-split, bottom six matches to be shown live on Premier Sports from season 2025/26.

The SPFL and Premier Sports signed a five-season contract last year for the broadcaster to show 20 live William Hill Premiership matches per season in the UK and Ireland, and that has now risen to 22 matches.

SPFL chief executive Neil Doncaster said: “We place great value on our long-standing partnership with Premier Sports and it’s brilliant news that we’ve agreed a major extension for the Premier Sports Cup for a further four years.

“Premier Sports continue to be a fantastic supporter of our game, with their high-quality coverage of SPFL matches, and their ongoing commitment is a real boost for Scottish football. We look forward to working together to build on the success of the Premier Sports Cup in the seasons ahead.

“We’re also happy to confirm that fans will now be able to enjoy coverage of the KDM Evolution Trophy on the channel for the first time as we welcome our new competition format.

“Crucially, these latest deals also underpin record prize money for clubs in the Premier Sports Cup and the KDM Evolution Trophy this season.”