William Hill to end sponsorship of Scottish Cup

William Hill’s sponsorship of the Scottish Cup will not be renewed at the end of this season.

The bookmaker has had a partnership with the Scottish FA for nice seasons, putting it’s name to the flagship competition.

The governing body will now begin the search for a new sponsor.

SFA chief executive Ian Maxwell said: “The Scottish FA would like to thank William Hill for their investment in Scottish football over the past decade.

“Their sponsorship has enabled development in many aspects of the game, through the Scottish Cup, men’s national team and Hampden Park, but has also supported key initiatives such as the Hampden Sports Clinic’s mental health programme.”

Liam McKee, William Hill head of media and sponsorship, said: “The Scottish Cup is a unique and vibrant competition and it has been honour to be associated with it.

“We would like to thank the Scottish FA for being a great partner and wish Ian Maxwell and his team the best of luck in the future.”

The news comes after Ladbrokes said they would not renew sponsorship of the SPFL beyond the end of this season, though Betfred’s sponsorship of the League Cup continues.