Aldi launches paper wine bottles in UK supermarket-first

Aldi has announced the release of its new wine collection with a twist – they’ll be sold in paper bottles.

The German company said it will become the first supermarket in the UK to ditch glass for paper when its new own-brand wines launch in two weeks.

The budget supermarket chain will sell Cambalala South African Shiraz and Cambalala South African Sauvignon Blanc across its stores from March 18 to coincide with global recycling day.

Both will cost £7.99 for 75cl bottles.

According to Aldi, by replacing glass bottles with paper, the firm has generated a carbon footprint reduction that is the “equivalent to driving around the planet 5.8 times”.

The bottles are made from 94% recycled paperboard and are lined with a food-grade pouch to contain the wine.

They are fully recyclable, shatterproof and five times lighter than a standard glass bottle.

The new collection was made with the sustainable packaging company Frugalpac.

According to the business, Scotland became the first country in the world to sell paper wine bottles in 2020 after its own alcohol hit stores in Edinburgh, Bridge of Allan and Inverness.

Julie Ashfield, managing director of buying at Aldi UK, said: “Shoppers are striving to become more sustainable in their everyday lives, looking for small ways to make a big difference for our planet.

Our Buying Teams are continuously thinking of how we can evolve our ranges to offer greater value and greener choices. We are proud to be the first supermarket to launch an own-brand paper bottle, helping to drive sustainable change.”

Malcolm Waugh, CEO of Frugalpac, said: “We’re thrilled to be partnering with Aldi on this landmark new line. Our ambition has always been to allow more people the opportunity to enjoy our paper Frugal Bottles, giving them greener choices.

“Launching in a major UK supermarket means more shoppers can now drink responsibly and sustainably and we are so pleased to be part of that journey.”