Company in Coldplay KissCam drama hires Gwyneth Paltrow as spokeswoman

Astronomer, the company whose chief executive resigned after being caught on a KissCam at a Coldplay rock concert embracing a woman who was not his wife, is trying to move on from the drama with someone who knows the band pretty well.

Actress Gwyneth Paltrow, who was married to Coldplay’s frontman Chris Martin for 13 years, said on Friday that she has been hired by Astronomer as a spokeswoman.

Astronomer, a tech company based in New York, found itself in an uncomfortable spotlight when two of its executives were caught on camera in an intimate embrace at a Coldplay concert – a moment that was then flashed on a giant screen in the stadium.

Chief executive Andy Byron and human resources executive Kristin Cabot were caught by surprise when Martin asked the cameras to scan the crowd during a concert earlier this month.

“Either they’re having an affair or they’re just very shy,” Martin joked when the couple appeared on screen and quickly tried to hide their faces.

In a short video, the Shakespeare In Love and Ironman star said she had been hired as a “very temporary” spokeswoman for Astronomer.

“Astronomer has got a lot of questions over the last few days and they wanted me to answer the most common ones,” Paltrow said, smiling and deftly avoiding mention of the KissCam fuss.

“We’ve been thrilled that so many people have a newfound interest in data workflow automation,” she said.

“We will now be returning to what we do best, delivering game-changing results for our customers.”

When footage from the KissCam first spread online, it was not immediately clear who the couple were.

Soon after, the company identified them, and Byron resigned, followed by Cabot.

The video clip resulted in a steady stream of memes, parody videos and screenshots of their shocked faces filling social media feeds.

Online streams of Coldplay’s songs jumped 20% in the days after the video went viral, according to Luminate, an industry data and analytics company.