Lidl by Lidl: Supermarket launches Oasis themed merch ahead of UK tour

Lidl has announced the launch of its exclusive “Lidl by Lidl” Oasis-style jacket ahead of the band’s long-awaited comeback tour.

The limited edition coat – named in homage to the 2002 single Little By Little – was unveiled on a 30ft wall outside Manchester City’s Etihad Stadium on Wednesday morning.

The design is a tongue-in-cheek reference to Liam Gallagher’s ICONS campaign last year, which saw the iconic frontman wear a Berghaus jacket, which fans joked were similar to Lidl’s brand colours.

Featuring drink-cooling pockets, a bottle opener for a zipper, a “Lidl By Lidl” badge, and even a tambourine “for spontaneous jam sessions” – the coat will be available to buy for £30 from next Wednesday, July 9.

Those who miss out, will be able to get a branded bucket hat or a pair of Lidl aviators, available on their website for free.

Joanna Gomer, marketing director at Lidl GB says of the campaign: “In celebration of one of the biggest reunion tours for music & culture, we wanted to give consumers ‘everything they ever dreamed of’ and create something iconic.”

“With Oasis’s ‘Definitely Maybe’ album and Lidl GB both marking 30 years, this jacket taps into the love the nation has not only for Lidl fashion, but also our brand and the band.

Lidl's Oasis-themed jacket goes on sale next Wednesday. — Lidl’s Oasis-themed jacket goes on sale next Wednesday. getlux via Supplied

“Whether heading to a gig, or for those that want to look ‘supersonic’ at the supermarket, we have created something fun, functional, and full of character, just like the music that inspired it. The ‘Lidl by Lidl’ jacket is more than just merch – it’s a tribute to our fans, the moments, and the memories that have defined the last three decades.”

Gallagher brothers, Noel and Liam, announced they were reuniting for a world tour last August, and it officially kicks off in Cardiff this Friday.

Pop-up shops selling official Oasis merchandise are opening across the UK and Ireland to mark the occasion, with the first one already opened in their hometown of Manchester.

An official Oasis pop-up shop is set to open in Edinburgh ahead of the bands’ Murrayfield concerts, launching on Monday, August 4, before the band play three sold-out nights in the capital.