McDonald's ends 99p cheeseburger as it confirms price increases across menu due to inflation

Prices at McDonald’s are set to rise after the fast food restaurant confirmed the cost of its cheeseburger will increase for the first time in 14 years.

From Wednesday, July 27, the price of the item will change from 99p to £1.19.

The move was confirmed by the firm’s chief executive for the UK and Ireland, Alistair Macrow.

He explained that suppliers to McDonald’s and franchisees are “feeling the impact” of rising inflation.

Macrow acknowledged that as a result, McDonald’s is having to make “tough choices” about some of its prices.

Not all items will be impacted by the price hike, while some will vary across different restaurants.

Macrow insisted that McDonald’s had delayed and minimised the changes for “as long as we could”.

“We’re living through incredibly challenging times and we’re all seeing the cost of everyday items, such as food and energy, increase in a way many of us have never experienced,” he said.

“Just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation.”

Macrow said that McDonald’s restaurants will be adding between 10p and 20p to a number of menu items that have been most impacted by inflation.

“At times like this, we know that providing great value is important,” he continued.

“Since we opened in the UK in 1974, we’ve committed to offering great tasting food at affordable prices, and that commitment will not change.

“But, today’s pressures mean, like many, we’re having to make some tough choices about our prices.

“This summer, our restaurants will be adding between 10p and 20p to a number of the menu items impacted most by inflation.

“From today, we’ll be increasing the price of our cheeseburger for the first time in over 14 years, taking it from 99p to £1.19.

“Some prices remain unaffected, and some will continue to vary across our restaurants.”

He added: “We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could.

“We will continue to listen to what you want from us and work tirelessly to find solutions to today’s cost challenges affecting our business.”